Tommee Tippee® is one of the most trusted and recognisable baby brands in the world, loved by babies and recommended by generations of parents. Millions of families have grown up with Tommee Tippee®, the UK’s best-known baby brand for nearly 50 years. Traditionally known for cups and tableware, the brand’s leading position was reinforced in 2006, with the launch of Closer to Nature®, a newborn feeding range now credited with revolutionising the bottle feeding category. Closer to Nature continues to be the UK’s number one selling newborn baby essentials brand (Source: IRI Nov 2012). Tommee Tippee products are designed to be Simply Intuitive™, making life easier for parents at every stage of a child’s development. The brand’s established reputation and continuing commitment to quality and innovation ensures that brand loyalty is passed not only from generation to generation but also from parent to parent.