Toys

SIMBA

In 1982 Fritz Sieber founded the Simba Toys company with his son Michael and five employees. Thanks to prudent company mergers, the SIMBA DICKIE GROUP now incorporates several successful, independent companies that cover all areas of the toy market. Over the years the following companies have become members of the group: Dickie Toys, Eichhorn, Schuco, Noris Spiele, BIG, Nicotoy, Smoby, Schipper Arts&Crafts, Zoch, Majorette. With over 3,700 employees and head offices in Fürth, the hub of the German toy industry, Lavans in France and Hong Kong, it is one of the world’s largest toy manufacturers. The first office in Hong Kong was established in 1984.Today the SIMBA DICKIE GROUP has subsidiaries in over 22 countries worldwide. The group’s product range now comprises more than 4,000 items. A modern 120,000 sq. metre logistics centre in Germany alone distributes toys all over the world.